Studio
Chris Stevens, Principal
Jessica White, Director
Founder Statement
“Form follows function”. This is a doctrine we live by. We believe the art in creating spaces that look beautiful lies in understanding the needs of the objective. We have a deep understanding of human needs and the response required for a successful piece of design. We do not design for design's sake; we design for a specific demographic and social experience.
Our Approach
We believe original design evokes genuine engagement with the consumer, and creating a strong design narrative is vital to articulate these concepts and ideas. Workshopped thoroughly, the creative journey is a collaborative one. We live for change. We live to push boundaries and challenge expectations. We aim to make great design commonplace.
Testimonial
"Normanby has been brought to life with extraordinary care and vision, and so much of that is thanks to your team. From the overall layout to the smallest, most intentional detail, the space reflects a thoughtful design ethos that’s both beautiful and functional." - Paul Evans, Managing Director, Webbs Auction House
Testimonial
"CTRL Space have absolutely nailed the brief with what they'll deliver in Drifter Christchurch...What we’re on track to open will be a completely new lifestyle experience for the free-spirited traveller and a true expression of Drifter.” - Luke Moran, CEO, LA Co.
End-to-end Service
We are a full service design studio and pride ourselves on a committed and invested approach to the entire project process.
Strategic Planning
Getting under the skin.
We believe the most impactful design outcomes are rooted in strategic thinking from the outset. Our engagement often (and ideally) begins before a site is even selected - when a project is still an idea. This is where we do our most valuable work: identifying opportunities, pressure points, and long-range goals through intensive briefing workshops and contextual analysis. By getting under the skin of a project early, we help shape the vision and framework that will drive all future design decisions. This stage is crucial to fully unlock the potential of any project and gives our clients clarity and confidence before they invest further.
Briefing & Concepting
Form follows function.
Once strategic parameters are set, we work through the concept itself, ensuring we create a strong narrative and design language so the client has a clear understanding of what we are looking to create together. With years of experience in consumer trends, this stage forms the backbone of the design thread. Here, we establish the 'why' of the project.
We interrogate the brief to ensure it supports not only the practical goals of the business but also the functional needs, user experience, and brand aspirations. For us, form always follows function.
Design Development
Coming to life.
The development of design moves into tangible and visual schemes. Here, the client has the opportunity to see how the space will look and understand the materials and finishes. This is a great opportunity to refine and adjust to ensure the objectives of the brief have been met.
Detailed Design & Documentation
The devil is in the detail.
We pride ourselves on an extremely high level of detailing in our drawings for all of our projects. We believe this is the only way to ensure the creative intent is expressed in the final built form. As licensed building practitioners, we work with all consultants and contractors, and act as the primary consultant, obtaining all regulatory consents and requirements. Detailed and concise documentation allows for a greater degree of accountability for the project.
Onsite Delivery & Site Observations
Build it.
Being a full-service design studio sees our relationship with the client and the project run all the way through to completion. Regular project and site meetings with all key stakeholders ensures the design intent is being followed and delivered.
It also allows for consideration of creative opportunities that may arise during the constructionphase to ensure the very best result is realized for the end product.
Procurement, Install & Handover
The last 10%.
Our relationship with the project takes us all the way to the opening. With a skilled and creative team of art directors and stylists, we pride ourselves on completing that final 10% of artistic execution. We have an extensive network of suppliers and manufacturers and can provide a full procurement service - this can be tailored to suit any brief. Custom furniture design and fabrication are part of the CTRL Space way.
